Little Sparkle Pediatric Dentistry

Everything here starts from the name. The sparkle becomes a four-pointed star, and the star goes everywhere: large and orange under the quote in reception, in orange, green and blue on the wall of a treatment room, small beside the logo. The rest is kept white, so the three colours of the brand carry the clinic from the sign on the facade to the dental chair.

In reception the logo stands in relief on a wall of timber slats above a lime-green counter, next to a full-height graphic with the clinic’s own line about what a child’s smile is worth. Elsewhere, one wall is given over entirely to a mural that turns dental advice into poster lettering — brush, floss, smile — with cartoon teeth and children. It gives a child something to read instead of something to fear.